Thursday, November 18, 2004

Opportunity reconsidered

There was a range of good advice from commentors to my last post both for and against developing Sydney for a specific company. The arguments were sound and I'm going to give more consideration to my decision not to pursue this opportunity. I don't think I need to reach a final decision quickly, as well as Sydney not being ready, the company in question has put their purchase project on the back burner. With Christmas approaching I'm guessing they won't start looking again until early next year. By that time Sydney should be getting ready for prime time.

An anonymous commentor recommended I read Geoffrey Moore's Crossing the Chasm. This is the second time it's been recommended to me by a commentor so I think I'll go and take a look for it in the bookstore today. I know a little bit about it from reading Luke Hohmann's excellent book Beyond Software Architecture who mention's Moore's book in passing.

From Hohmann's book I was introduced to the S-curve of adoption. This is a well known pattern that describes the different categories of customers and their adoption rates of a new technology. It divides people up into:

  • innovators, those who want to be on the cutting edge and can tolerate a few rough edges,
  • early adopters, people who like to push the envelope but expect a higher standard of reliability and completeness.
  • early majority, who expect a higher still standard of reliability and completeness,
  • late majority, those who will only consider a tried and true solution,
  • laggards, who adopt a technology only because all their competitors have already done so.

As I understand it, Crossing the Chasm refers to making the jump between marketing to innovators, which I guess is what I'm doing now with this blog, and marketing to the early adopters. It's an interesting topic and I'm eager to compare Moore's advice with my own marketing plans (which you'll hear about shortly).

3 Comments:

At 1:24 PM, Anonymous Anonymous said...

Dude, go to the library. No need to spend the cash if you don't have to. Crossing the Chasm is a small book and it is really more a marketing book than a technical book so there is a good chance your local library will actually have it.

 
At 5:11 AM, Blogger Businessorati said...

I came across your blog today and read about the "vapourware-soon-to-be-real" you are planning to develop. I am sure, if you put lots of thought in the design, Sydney will turn out to be a good product. Have you considered the possibility of developing Sydney and letting it become popular enough for a big shark of a company to come by and offer you globs of money for the product?

I felt much better, that I am not the only one who is writing a blog about "virtual" stuff. Oh, by the way, my blog is about running a "virtual" dotcom company online with complete works, like brainstorming about ideas, creating a business plan..etc. Check it out at http://businessworks.blogspot.com .

 
At 3:46 AM, Anonymous Anonymous said...

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