Thursday, July 22, 2004

We have a customer

That 15 minutes I spent delivering leaflets along my street last night has really paid off. I've just spoken to my first potential customer, he wanted a quote on getting his computer fixed. Something about IE6 not running anymore after he deleted some files a few weeks back. I told him I couldn't quote the job over the phone but that I do have a maximum charge which he was very pleased about. We couldn't find a time for this week to fit in with his schedule so he's going to ring again next week.

So that's a 1% success rate after the first day. From my limited knowledge of direct marketing that's a pretty good start.

The best part about it though is that this guy obviously lives on my street. More jobs like that please.


At 8:28 PM, Blogger Malcolm Smith said...

My wife owns a hairdressing salon and we easily distribute 10,000 leaflets at a time. We try and do it every 6 weeks (it's a cycle) but often the costs are too high to maintain. Of those 10,000 leaflets we don't always get a good return but it does often remind the old customers they haven't been in for awhile. Her trade is a lot different to yours but don't be surpised if you find you need to send out 1000's of leaflets before you get a consistant clientelle. I hope word-of-mouth pays off for you.

At 10:55 PM, Blogger Peter said...

you should try adding a mail back form or email back form to your brochure. put an incentive for returning it or making contact with you. like sign up for my mailing list and get a chance to win a free pda.

communicating through email is a lot cheaper.

you should also think about starting a blog for your business and write about little tips that people can use to protect themselves from spyware, tips for using outlook better, etc. you could probably grab most of this from other places and summarize.

and of course, advertise this blog, on your brochure.


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