Thursday, June 24, 2004

Now for the domain name

Next on my list is to register the domain name for the part-time home computer help business that I'll use to support myself while I develop Sydney. My plan is to use the slogan I used while operating a similar business back in my Uni days. My only problem is that it's quite long.

Imagine we were talking about bicycles here, and my slogan was phrased as the question "Problem with your bicycle?". If I registered the name http://www.problemwithyourbicycle.com.au I'm curious as to whether you think that would be too long.

Is it easy enough for someone to remember?

Is it too hard to type without making an error?

I expect that a fair number of my customers will have poor keyboard skills so forcing them to type a long URL may be asking too much of them. Then again, you really only ever type a URL once these days, the auto-complete types it every other time. Does everyone use auto-complete though I wonder?

The alternative I'm considering is to reduce it to an acronym. To use the bicycle example again, it could be http://www.pwyb.com.au. Much less characters to type but it's very obtuse and not very memorable at all. The more I think about that the less I like it.

Anyone got any feedback on the name itself? Think computers instead of bicycles and you've almost got the domain name I'm thinking of (sorry, just making sure nobody nabs it and tries to sell it back to me).

I like the fact that it's a question posed in a conversational style. This part-time business isn't going to be a slick operation and I don't want it to come across as one. I want people to feel that they're just calling a friend of a friend or a guy from down the street to come and give them a hand.

I'll think I'll wait and see if I get any feedback on this and then register whatever domain name I decide on tomorrow morning.

5 Comments:

At 11:45 PM, Blogger Peter said...

i have no idea whether these are taken or not. I imagine most of them are. but you can play around with the words...

computerhelper
pcassistant
pcgenius
computerhero
computerguru
pcsuperhero

see where I am going? objectify yourself.

check out this taxonomy site.
http://www.igorinternational.com/naming-guide.html

 
At 3:14 AM, Blogger Gregory Narain said...

I would definitely say stay away from both naming directions you've suggested here.

You want the shortest, most recognizable name. The simple fact is that even though it's a sentence, most people spell terrible and can't remember anything unless it's catchy.

How many people you know that can spurt off lines from poetry? Your Average Joe can't by any stretch. What they can do is remember the essence of something -- so find the essence of what you want to do and find a domain that suits it.

Pete's got a good list there. I recommend looking into those or others like it.

Just some thoughts from a fellow entrepreneur.

 
At 7:11 AM, Anonymous Anonymous said...

http://www.igorinternational.com/naming-guide.html

 
At 7:26 AM, Anonymous Anonymous said...

Sorry, I see now that Igor guide is already mentioned in the first comment.

Some more links..

http://marketingplaybook.com/2004/06/14/more_on_naming.html
http://www.wordlab.com/index.cfm

Another blogger in the same process
http://brand.blogs.com/mantra/2004/06/company_name_co.html

Hope these help.

 
At 6:41 AM, Anonymous NameCreator said...

The most important thing in domain naming is short message which should be put in to the domain name. Domain name sould crate a association with a essence of this page.

 

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